06.155.2014 - Content Finds the Customer: SDL Global Study Finds Social Media Drives Content Discovery with Millennials

Marketers learn which 10 percent of their content does 90 percent of the work to create an impact for its brand. European millennials use fewer channels for content discovery then their U.S. counterpartsMAIDENHEAD, UK - June 4, 2014 - Marketers have come to realise that churning out mountains of content is not a sustainable or effective way to target its millennial customers. Fortunately, volume doesn't matter but creating the right content and delivering it consistently... Source: RealWire - View Press Release